Saturday, May 21, 2011

Baking your own success

Baking is a combined science and mathematics. With proper ingredients, accurate measurements, time and temperature you can achieve you’re desired success.

Ms. Bing Umipig
Ron invited me to attend a baking demonstration in Max’s Restaurant (Balibago Complex, Sta.Rosa, Laguna). I was hesitant at first since the seminar is intended only for the bakery owners; two tickets is supposedly for Ron and her mom given that she can’t make it he ask me to go and I boom!….alam na hehehe.

The seminar was provided by ADSIA Marketing Corporation one of the premiere supplier of baking solution needs. The event was jam packed a staggering 150 participants from the 87 bakeries in Laguna are present. According to Ms. Bing Umipig (host), they only reserve for 100 covers (seats) and they expected only two participants from every bakery (the owner and the baker). J Ron and I laugh softly cause we violate the rule, his the owner and I’m a baker friend, but how much more with the other guest bringing along 2-4 of there relativesJ. (lol)
The event was 30 minutes behind from there actual schedule. Mr. Raul J. Cruz director of the ADSIA initiates the event by discussing the foundation of ADSIA and its role in the economy. The company has a baking school in Alabang, Muntinlupa and production facilities in Cebu. They also supports the High end and the low end bakeries nationwide. Consequently, The ADSIA supplies the biggest bread provider in the Philippines (Gardenia), the majority of fast-food chains (Jolibee, Max’s, Bread Talk and etc.) and also the local Bakeries. All their products are very cost effective and maintains a high quality standard;

Fermipan (3rd Generation)
Yeast
Fermipan 2 and 1 (4th Generation)
Yeast
Credo Bread Improver
Bread Improver
Super 7 Anti-amag
Keeps the freshness of the bread up to 7-12 days

The objective of the seminar is to help the bakery owners to innovate their products to make their bakery business a financially rewarding career. The company encourages the owners to maintain the quality of their product despite of the increasing cost of flour, sugar and gas.

10:21 AM: Snacks

While we continue listening they provide a medium size Ube Ensaymada and Zesto™ Guyabano Juice. The Ensaymada are really good, its soft, creamy, and very ubelicious! J I like it very much, now I’m fuelled up to pay attention to the next part of the seminar.

Mr. Lino and Mr. Jerico
The hands-on demonstration shows how the products should be used. Instructions are stated in recipes provided during the registration. Two gentlemen demonstrates on how to prepare the perfect dough for sliced breads, hamburger buns, hotdog buns, Monay and Asian sweets like Hopia, Hopiang Hapon. At the same time they also provide tips on how to handle breads properly to prevent baking problem. Some problems discussed are the irregular shape, pocket holes, blisters, uneven distribution of filling and etc. This step by step demo took only for a while, and the production was made faster by the use of electric mixer. But according to the host, it is inappropriate to use mixer with the local breads because it is only intended for cakes and pastries. They only use it to save time and energy. More interesting facts are shared through out the demo. Even the room temp rise up the participants are well interested, they even raise there own concern about there baking experiences. This exchange of information from the experts and the bakery owners really educates me a lot.

Hotdog Buns
Now the breads are done kneading, they are rested and waited to be emulsified for 3hrs. tagal dba? But as they say “mas sumasarap ang tinapay pag hinihitay”. 


Lechon Bread
Asian Sweet Dessert



People seems to be hungry, they instantly turn their chairs when they saw the food attendant holding the glasses of iced tea.

12:21 PM: Luch Break

ron with 5 kilos of  Eagle Soft Flour
Since the event took place in Max’s, we already expected that it would be Chicken. A side course of Chopseuy paired with an iced cold tea completes are lunch. While having our meal they started to give out prizes, raffles are drawn and fortunately Ron brings home 5 kilos of Eagle Soft Flour courtesy of Morning Star Milling Corporation. J Well after all we are the 2nd bakery to register. More prizes are given away; they make sure that everyone who participates will take a souvenir (aprons and cap) in the event.

For the record local bakeries use the tantsa system or presuming the amount and cost of the ingredients. The ADSIA would like to eliminate this system and provide a lecture on Baker’s Percentage. The use of this formula will help the bakery owners to have the overview of their expensenses and also to prevent loss of sale.

And the most exciting part of the seminar is the evaluation of baked products. All pastry is not only pleasing to the eye but also heavenly taste good! The bread are firm, heavy and compact, no air holes sobrang kakabusog wala nga lang panulak (lol).
Hopia
asian sweets figure 1
More pastry
More and more pastry
Hotdog Crossant

Asian Sweet figure 2
Asian Sweet figure 3
Mr. Nilo Carrying the 3 Lechon Bread
Ron and I 
The seminar was all worth it! waah I learned a lot! i really appreciate Ron Aransay and her mom for inviting me! :)

2 comments:

Anonymous said...

hi

nice blog,
excited when I saw the lechon bread.

Did they provide you with hard copy of the recipe?

I am eager to learn how to make that lechon bread maybe you can share please?

of if you want payment for it please let me know.

thanks


felipa.cundangan@gmail.com

Anonymous said...

hi! i saw this product at grocery where i bought my baking needs. i am curious if i can use this in pastries and how to use it.thanks

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